Defining What Medicine Means
Brand campaign for Penn State College of Medicine to help establish the college's identity both for Pennsylvania communities and to national peers of academic health systems.
With market research advice from Ologie brand specialists, the College of Medicine's Strategic Marketing and Communications team strategically implemented and launched a new brand campaign: Defining What Medicine Means.
Efforts before and since launch have included:
Design college stationary (letterhead, business cards, memos, etc.)
Large-format designs for campus displays and re-branding.
College merchandise with new branding (apparel, mugs, folders, stickers, etc.).
End-user templates available in Microsoft Office suite (flyers, symposium posters, PowerPoint presentations, department signage, etc.).
Newsletter redesign for internal college communications.
Website design, graphics and consultation with vendors on new web system.
Design college stationary (letterhead, business cards, memos, etc.)
Large-format designs for campus displays and re-branding.
College merchandise with new branding (apparel, mugs, folders, stickers, etc.).
End-user templates available in Microsoft Office suite (flyers, symposium posters, PowerPoint presentations, department signage, etc.).
Newsletter redesign for internal college communications.
Website design, graphics and consultation with vendors on new web system.
As part of the brand launch, the Marketing and Communications team collaborated with our facilities department to rebrand campus over the weekend before the launch. This included on campus banners, column pole wraps, and elevator wraps. This included over 25 unique elevator door wraps throughout the college campus!
Stickers with new branding
Elevator wrap photo version
T-shirts
Bookmarks
Travel mugs
Column pillar wraps
